Meet the Founder Betting Big on Data Transparency
Inside Aubriana Alvarez Lopez’s Agnitio
At Possible 2025, Agnitio.ai debuted as a plug-and-play AI tool built to streamline ad operations and give brands full control of their data. Its co-founder says it’s time to ditch black boxes and make transparency the norm.
At this year’s Possible conference in Miami, one theme stood out: brands want more control, more transparency, and smarter insights from their data. Frustration with walled gardens and sluggish processes is driving a new wave of demand, and Aubriana Alvarez Lopez is ready to meet it with Agnitio.ai.
We met Alvarez Lopez at Possible, where she introduced Agnitio as a plug-and-play data management and orchestration tool that integrates seamlessly with existing marketing and data stacks. The goal? To help brands, agencies, and platforms act faster, without ripping out what they already use.
It’s a timely launch. Despite an explosion in data availability, most companies still struggle to harness their potential. In a 2021 Deloitte study, just 18% of organizations said they could take advantage of unstructured data, which makes up 80-90% of all enterprise data, including text, video, logs, and social media. With AI now offering unprecedented ways to organize, activate, and learn from this data, the competitive opportunity is immense.
I just made the leap from big corporate to the total opposite – startup, seven people, getting things off the ground,” says Alvarez Lopez, who previously led product marketing and AI strategy at Samsung Ads.
“It’s an exciting time to be in AI. Everybody’s talking about it, but some people are actually doing it.”
Aubriana Alvarez Lopez
That “doing it” takes the form of Agnitio.ai, where she’s co-founder and CEO alongside adtech veterans Eric Shaffer and Segi Benjakob. Their mission? To fix the broken workflows of advertising by replacing weeks of back-and-forth with a suite of smart agents that get tasks done in minutes.
“We’re plug and play,” she explains. “The things that used to take three to four weeks we’re doing with our agents in three to four minutes.”
Each agent focuses on a specific task – from audience segmentation to data taxonomy and privacy compliance – all coordinated through Gilbert, Agnitio’s orchestration layer.
“Gilbert’s the guy that tells you who to go to,” Alvarez Lopez adds with a grin.
What makes Agnitio stand out is its transparency-first model. It isn’t a walled garden or another proprietary stack. “We’re not a black box. We’re not ripping anything out. We plug into your CRM, your DSPs, your SSPs – whatever you’re already using.”
That open architecture, combined with AI trained specifically for advertising operations, is already proving its value. One pilot with a major audience platform led to a 60% improvement in activation speed and a 35% boost in client retention. Another saved a mid-sized agency the equivalent of 30 full-time roles, translating into $8m in operating savings over three years.
But for Alvarez Lopez, this isn’t just about efficiency. It’s about redefining how data is used. “We’re at the beginning of a trend. Brands and agencies want more control. They’re tired of fragmentation. They’re demanding transparency.”
That’s easier said than done, of course. “Whether everyone complies or not, that’s the big question,” she admits. “But we can make it possible, to the extent that data is available.”
Born into a Cuban family and now based in New York, Alvarez Lopez brings a high-energy, human-first perspective to an industry that too often buries itself in jargon. While she credits her years in corporate life – “I learned so much” – it’s clear she’s thriving in the entrepreneurial trenches. “It’s hard work, seven days a week, but it’s freeing. Knowing what you’re building is your own.”
Agnitio has already raised $250,000 in friends and family funding and is now preparing for a seed round to expand its team and build out 13 additional AI agents currently on the roadmap. Early revenues are strong, approaching seven figures, and the company recently earned a spot as a finalist in the I-Com Data Startup Challenge in Menorca.
Her advice to others thinking of making the leap is this: “Be thoughtful. Don’t burn bridges. But if it’s worth doing, do it and do it right.”
“I’m fascinated by how fast this space is changing. Whether we’ll finally get the transparency we deserve… we’re just getting started.”
Aubriana Alvarez Lopez