Agnitio

About Us

Our Mission

Agnitio exists to transform media operations from months to moments. We believe AI should not replace human creativity, it should supercharge it.

Our Vision

To change the future of media and advertising by moving the modern workforce from bricklayers and paper pushers to futurist creatives and bold strategists.

Our Story

Founded in 2024, Agnitio emerged from a simple observation: media and advertising were being slowed by disconnected systems, repetitive workflows, and wasted potential.

Our founders, Eric Shaffer, Aubriana Alvarez Lopez, and Sagiv Ben Yakov, left leadership roles at world-class companies to build an agentic AI platform that empowers businesses of all sizes to harness the full potential of their data.

Our Name

The name Agnitio comes from the Latin word for “knowledge” or “recognition.” It reflects our mission: giving organizations the clarity to recognize opportunity and the intelligence to act with confidence.

Our Pillars

From Months to Moments

What once took teams months now happens in minutes.

Human Leaders, Superpowered

AI agents as teammates, not replacements.

Privacy as Principle, Not Tradeoff

Trust built into the architecture.

The Happy Hour Dividend

We’re not serving cocktails, we’re serving time back.

Where We’re Heading

Agnitio is building the agentic foundation for the next era of media and marketing, where AI doesn’t replace human expertise, but amplifies it. Our vision is to give every strategist, analyst, planner and creative their own intelligent task force, turning fragmented workflows into seamless, interoperable systems that empower people to move faster, think bigger, and create more.

Our Team

Eric Shaffer

Co-Founder & CEO

Eric is a proven leader in AI, data, and analytics with a track record of building and scaling high-growth businesses. A two-time founder with successful exits, he now drives Agnitio’s vision, growth, and partnerships.

Aubriana Alvarez Lopez

Co-Founder & CMXO

Aubriana is a strategic, data-driven executive with deep expertise in AdTech, AI, and data strategy. At Agnitio, she leads operations, go-to-market strategy, and brand narrative, helping shape the future of media and advertising.

Sagiv Ben Yakov

Co-Founder & CTO

Sagiv is a seasoned entrepreneur and technology leader with experience as Founding Engineer, CTO, and VP of R&D across multiple startups. At Agnitio, he drives product architecture and engineering, enabling organizations to harness AI at scale.

Guy Jones

Chief Operating Officer

Guy is a seasoned product and operations executive with deep experience in SaaS and data platforms. At Agnitio, he leads product strategy and operational execution, drawing on his background as a founder and senior leader at Intentsify, Anteriad (180byTwo), and Intuit.